Design Portfolio - Picture Portfolio

Branding to Last for Generations

Through graphic design and art direction, designing a logo or a trademark is the foundation to creative advertising. A logo must be something that will catch your customers eye and make them remember you over your competition. Your logo can't be too busy with dozens of colors, this often distracts from the creative element, which is your design.


Advertisments

Flyers and posters can be designed with flair. Logos are designed for stability and the lack of being dated. Remember in the 60's when orange was in?


Package Design

Ever wondered why a customer buys one product over another? The products may have similar ingredients, but one thing differs. One label catches the customers eye and the other doesn't.

If a customer has never tried your product or any of the other products like yours, what makes the sale? THE LABEL. Labels are just as important as logos when it comes to selling your product or service. Certain designs and colors will enhance the look of your product to sell over your competition.

I can create an ad campaign unlike your competitors by isolating your market segment and focusing on your target market.

Contact Sandy for contracting and consulting services at: Sandy Caughlan

- Create and maintain strong corporate branding through magazine advertisements, brochures, logos, websites, tradeshow displays and various other means of advertising.

- Work directly with professionals and oversee projects to make sure the best quality is created in a timely manner.

- Advanced knowledge for troubleshooting technical issues in graphic files for pre-press and printing — linking graphics, including fonts and creating color separations

- Successfully negotiates project deadlines to create timelines, determines project scope to define cost estimates, and schedule changes for approval.

- Work closely with various departments to achieve common corporate marketing and advertising goals.

Sandy Caughlan

Copyright 2008 - Sandy Caughlan